Use when the user asks to "design an A/B test", "set up a creative/landing test", "run an incrementality test", or "is this test significant — promote or kill?"; produces a hypothesis, variant matrix, sample-size/duration/power plan, a documented significance read, and a promote/kill decision on your own exported results. Not for producing the variants — use ad-creative-builder; not for reading back one shipped change vs a control — use paid-measurement-loop; not for cross-channel reporting — use performance-analyzer. 广告AB测试设计/实验设计/显著性判定/增效测试

Use when the user asks to "analyze my target audience", "build an audience profile for influencer targeting", "research a niche community", or "deep-dive a subculture before partnering with creators"; in audience mode produces demographic/psychographic profiles, a platform-priority matrix, named personas, and an influencer-selection criteria set, and in niche mode produces a community map, culture decode (language/norms/taboos), key-voice tiers, a Brand Fit Score, and a phased entry strategy. Not for finding specific creators to contract — use influencer-discovery; not for scoring a shortlist on ACE — use fit-scorer. 目标受众画像/人群分析 · 细分社群/亚文化调研

Use when the user asks to "build audience segments from my customer list", "make value-based / lookalike seed lists", "set up exclusion / suppression segments", or "map audiences to funnel stages across platforms"; turns the user's OWN customer/CRM/GA4 export into seed audiences, value-based lookalike SEED lists, exclusion/suppression segments, and a cross-platform funnel-stage targeting map, informing the ROAS A (Audience) dimension. Not for building account structure or match types — use campaign-architect; not for organic SERP intent — use keyword-research. 付费广告受众分群/种子人群/排除人群/相似人群种子

Use when the user asks to "codify our brand voice", "define naming rules for our products and tiers", or "write the tone-of-voice guide with banned phrases"; produces the brand-level voice canon (register, tone spectrum, banned-phrase list, few-shot examples drawn only from the brand's own published material) and the naming tax (product / feature / tier naming rules plus approved and banned terms) that seeds the narrative-registry canon and that every channel's voice adaptation points up to. Not for per-platform voice adaptation — use channel-registry's voice-dossier; not for finished copy or blog posts — use content-writer; not for the message hierarchy itself — use message-system-architect; not for claim adjudication — use offer-claims-registry. 品牌语气/词汇表/命名税/禁用词/品牌语言规范

Use when the user asks to "check pacing", "am I over/under-spending", "is this campaign on track to hit budget", or "why did spend spike/stall mid-flight"; returns a spend-vs-target-curve read, learning-phase status, an over/under-delivery call, and a reallocation trigger. Not for initial budget allocation — use budget-optimizer; not for choosing the bid strategy — use bid-strategy-planner; not for the RQS gate — use ad-account-auditor. 付费广告预算节奏监控/跑量过快过慢/在途配速

Use when the user asks to "pick which social channels to run", "should we be on X platform or 小红书", or "plan our organic social channel portfolio"; produces an audience/objective-first portfolio — a per-platform capability-and-fit matrix (publish / comments / DMs / insights vs the objective) with a documented access class per channel, a cadence-budget reality check (channels you can staff, not channels that exist), a declared ECHO goal column, a boundary triage table routing paid social / creator collabs / launch-day submissions / email to their home disciplines, and proposed-state channel candidates queued for the registry. Not for recording channel facts, states, or cadence commitments — use channel-registry. 社媒渠道选择/渠道组合规划/平台能力矩阵/自然社媒

Use when the user asks to "register this social channel", "what is our handle / posting cadence on X platform", "record the channel state change to active / paused", or "log this UGC permission"; maintains the canonical per-channel dossier under memory/channels/ — platform + handle, access governance (credential holder, 2FA, approval ladder), lifecycle state (proposed→warming→active→paused→retired), versioned bio/link-in-bio inventory, voice-card pointer, dated platform-rule snapshot, cadence commitments — plus the voice-dossier, ugc-permissions, advocate-roster, and calendar-commitments standing files, and promotes intake candidates in batch. Not for scoring the E1 channel-truth veto or issuing an SQS verdict — use social-quality-auditor; not for picking which channels to run — use channel-portfolio-planner. 渠道台账/账号档案/UGC授权记录

Use when the user asks to "build a B2B cold-outbound sequence", "design reply-triage branching", "plan a domain warmup / sending throttle", or "make my outbound CAN-SPAM / opt-in compliant"; produces a multi-step outbound sequence with reply-triage branches (positive / objection / referral / not-now / opt-out), a warmup + send-throttle ramp schedule, jurisdiction opt-in/CAN-SPAM guardrails (guidance, not legal advice), and a SEND S-dimension read. Not for B2C lifecycle flows — use email-sequence-designer; not for the consent record — use consent-registry; not for computing EQS — use email-quality-auditor. B2B冷启动外联序列/回复分流/域名预热

Use when the user asks to "log this subscriber's opt-in", "record our unsubscribes and complaints", or "what lawful basis do we have to email this list"; maintains one durable record per subscriber under memory/consent/ — subscription status, opt-in timestamp + lawful basis, double-opt-in proof, acquisition source, and an append-only unsubscribe/bounce/complaint history — and resolves consent candidates from list imports. Not for scoring the S2 consent or N1 opt-out vetoes or issuing an EQS verdict — use email-quality-auditor; not for building suppression segments — use list-segment-builder. 订阅同意台账/退订抑制记录/合法性依据登记

Use when the user asks to "write SEO content", "draft a blog post / landing page", "update outdated content", or "fix traffic/ranking decay"; two modes — new drafts pages with keywords, headers, snippets, and evidence boundaries; refresh scores decay, prioritizes update work, and produces a republish plan with GEO guidance. Not for AI-citation/GEO readiness scoring — use geo-content-optimizer; not for publish-gate scoring — use content-quality-auditor. SEO文章写作/内容更新/排名恢复

Use when the user asks to "QA my conversion tracking before launch", "check my UTMs / pixel / event firing", "set up a tracking pre-flight", or "set the dedup rule so Meta and Google stop double-counting"; builds and fixes the measurement plumbing — conversion-event firing, UTM hygiene, cross-platform dedup rules, attribution-window alignment, and offline/iOS-ATT modeled-gap flags — as a pre-flight checklist plus a UTM/event-spec builder. Not for scoring R1/R2 — that is a scored veto in ad-account-auditor; not for account structure — use campaign-architect. 付费广告转化追踪QA/UTM规范/跨平台去重

Use when the user asks to "set up conversion values so tROAS optimizes profit not orders", "map margin onto my purchase value", "build value rules for lead / phone / signup conversions", or "stop bidding to revenue when I care about profit"; defines and QAs the conversion VALUE model — per-conversion values, margin/net-value adjustment, static-vs-dynamic value rules, proxy values for non-revenue actions, and a value-vs-count sanity check — as a value-model spec plus a pre-launch value QA sheet. Not for whether the tag fires or UTMs are clean — use conversion-signal-qa; not for cross-platform double-count de-dup — use attribution-reconciler; not for scoring R1/R2 — that is a scored veto in ad-account-auditor. 付费广告转化价值建模/利润出价/价值规则QA

Use when the user asks to "personalize the email", "add merge tags / dynamic content", "set up conditional blocks per segment", or "make first-name and product-recommendation fields fall back safely"; produces a merge-tag map with per-tag fallbacks, conditional-block rules with per-segment variations, a fallback-safety audit, and a PII guard on what may render, informing the SEND E (Engagement/personalization) dimension. Not for building the segments — use list-segment-builder; not for writing the base copy — use email-creative-builder; not for scoring EQS or running vetoes — use email-quality-auditor. 邮件个性化/合并标签/条件内容块/兜底默认值

Use when the user asks to "write the email", "draft subject lines", or "build email creative"; produces the pre-click unit — subject-line variants + preheader, body copy, one clear CTA, and a plain-text alt — message-matched to the destination page and claims-ledger-aware. Not for pre-scoring or ranking subject-line variants (spam/truncation/render pre-score) — use subject-line-lab; not for scoring the email or computing EQS — use email-quality-auditor; not for the multi-step flow — use email-sequence-designer; not for the A/B test plan — use send-experiment-designer. 邮件文案/主题行/邮件创意

Use when the user asks to "audit an email program", "is this campaign safe to send", or run a pre-send go/no-go on their own exported email data; runs SEND EQS scoring with S1/S2/N1/D1 veto checks and a SHIP/FIX/BLOCK gate, and emits a gated audit artifact. Not for building deliverability setup — use deliverability-qa; not for designing lifecycle flows — use email-sequence-designer. 邮件质量审计/EQS评分/发送前放行

Use when the user asks to "design a welcome flow", "set up an abandoned-cart sequence", "build a light re-engagement branch inside a lifecycle flow", or "plan a cold-outbound sequence"; produces general lifecycle automation flows (welcome, cart, browse-abandon, post-purchase, in-flow re-engagement, B2B cold outbound) with trigger, step timing, branch/exit conditions, goal, frequency governance (send caps, quiet hours, fatigue guardrail), a sunset path, and a SEND N-dimension score. Not for the closed-loop win-back / re-consent (re-permission) program on a lapsed cohort — use reactivation-specialist; not for writing each email's copy — use email-creative-builder; not for computing EQS or the N1 unsubscribe veto — use email-quality-auditor. 邮件自动化流程设计/购物车挽回/流失召回序列

Use when the user asks to "is my ad fatiguing", "why is CTR dropping at scale", or "should I rotate creative / widen the audience"; reads frequency, CTR and CVR decay against an early-flight baseline and returns Rotate-creative / Widen-audience / Hold triggers with a per-ad-set fatigue read. Not for building the replacement creative — use ad-creative-builder; not for the RQS score or vetoes — use ad-account-auditor. 广告疲劳检测/频次管理/换素材还是扩人群

Use when the user asks to "track where my emails are actually landing after I send", "read my seed-list inbox vs spam vs promotions results", "trend my Gmail Postmaster / Microsoft SNDS reputation", or "did placement drop after my last send"; produces a per-provider inbox/spam/promotions placement read, a domain/IP reputation trend from Postmaster + SNDS, a send-over-send delta with named regressions, and a reusable SEND-S placement snapshot on your own exported telemetry. Not for the pre-send SPF/DKIM/DMARC auth pre-flight — use deliverability-qa; not for computing the EQS or running the vetoes — use email-quality-auditor. 邮件收件箱落点监测/收件箱vs垃圾邮件/Postmaster声誉趋势

Use when the user asks to "pre-launch check the landing page", "run a Quality-Score preflight", or "verify ad-to-page message match before launch"; produces an ad↔page continuity report — message-match gaps, above-the-fold check, page-speed read, form-friction count, mobile-render flags — as a pass/fix punch list. Not for redesigning or rewriting the page — use landing-optimizer; not for scoring the account or the RQS — use ad-account-auditor. 落地页体验预检/广告落地页一致性检查

Use when the user asks to "optimize our landing page for influencer traffic", "fix our promo-code landing page", or "improve conversion from a creator campaign"; produces a message-match audit, page-structure and social-proof recommendations, a promo-code/CTA conversion plan, and an A/B test roadmap. Not for measuring campaign results after launch — use performance-analyzer.