Create and review Meta/Facebook/Instagram ads. Flexible entry points: full pipeline (copy + images), copy only, images only, creative variations (hook library), video scripts, video repurpose, compliance review, or optional Meta ad account check. Use when asked to create ads, ad copy, image prompts, video scripts, creative variations, or review ads. Say /mb-ads or describe what you need.

Open, update, close, list, and narrate Main Branch business bets from repo truth. Use when the operator wants to frame an operating bet, track progress, capture a verdict, or draft public-safe narration.

Session-closing skill that helps users wrap up intentionally. Use when: user says done, wrapping up, end my day, closing out, call it a day, goodnight, that's it for today, checkpoint, pause. Bookend to /mb-start. Scans git activity, surfaces what happened, spawns a crystallize agent for deep analysis, commits uncommitted work, and closes with a brief summary. Works for end-of-day, end-of-research-batch, end-of-decision-sprint, or mid-work checkpoints.

Legacy alias for /mb-update. Use only when the user explicitly types /mb-pull or says pull latest using old Main Branch language.

Bootstrap a new business repo with Main Branch structure, or migrate an existing single-offer repo to multi-offer. Use when: (1) New user needs Claude Code environment configured (2) User says "set up", "get started", "initialize", "bootstrap", "create my repo", "new business" (3) User is new to Main Branch and needs full onboarding (4) Migrating existing business context into the Main Branch structure (5) User wants to add a second offer to an existing repo. Creates Chrome extension setup, two-repo model, business repo with full structure. Gathers context aggressively until complete. Applies domain rubrics by business type. Teaches concepts during setup.

Triage and build any site shape — lander (1 page), minisite (~4 pages), or full website — and graduate between them. Routes to per-shape build flow, reads from business reference files, deploys to Cloudflare Pages with git auto-deploy. Use when: (1) Operator says 'I want a site' / 'I want a lander' / 'spin up a one-pager' (2) Setting up a new site of any shape from offer + audience material (3) Updating / iterating on an existing site (4) Graduating a site to a new shape (lander → minisite → website → website + CMS) (5) Previewing or publishing changes Triggered by: /mb-site, 'build a site', 'landing page', 'lander', 'minisite', 'website', 'I need a site', 'spin up a site', 'put this online', 'publish site', 'deploy site', 'update my site', 'graduate my site', 'add a CMS to my site'

Generate N concept variations of a site / asset on localhost in parallel, foreground subagents. Default 2. Operator picks one to publish. Used by /mb-site as the concept-generation step.

Main entry point for Main Branch. Detects state and routes to the right skill. Use when: user says start/help/begin, is new/returning/lost, opens Main Branch without a task, or needs triage. Routes to /mb-setup, /mb-think, /mb-bet, /mb-ads, /mb-vsl, /mb-organic, /mb-wiki, /mb-help.

Thin Main Branch status wrapper. Use when the operator asks what changed, what is healthy, what is stale, what to do next, or wants a daily briefing inside Claude Code.

Get a new user fully configured with Claude Code and their business repo.

Skeleton playbook (v0.1). Walks the operator from a half-formed bet to a shipped landing page + first ad creative. v0.2 implementation lands real orchestration.

Compose a site brief from offer.md + audience.md + voice.md + research files + the operator's dial / archetype picks. Used by /site as the brief-drafting step. Loadable independently for /vsl, /ads, /organic if they want to share the same brief shape.

Stub. Implementation lands in v0.1.0 Phase 2.

Stub. Implementation lands in v0.1.0 Phase 2.

Render inline SVG to 1200x630 PNG for OG meta tags. rsvg-convert primary path, cairosvg fallback. Bundled with mainbranch PyPI package.

Routes to the right framework based on your offer type.