Content experimentation and A/B testing guidance covering experiment design, hypotheses, metrics, sample size, statistical foundations, CMS-managed variants, and common analysis pitfalls. Use this skill when planning experiments, setting up variants, choosing success metrics, interpreting statistical results, or building experimentation workflows in a CMS or frontend stack.

Structured content modeling guidance for schema design, content architecture, content reuse, references versus embedded objects, separation of concerns, and taxonomies across Sanity and other headless CMSes. Use this skill when designing or refactoring content types, deciding field shapes, debating reusable versus nested content, planning omnichannel content models, or reviewing whether a schema is too page-shaped or presentation-driven.

Convert HTML and Markdown content into Portable Text blocks for Sanity. Use when migrating content from legacy CMSs, importing HTML or Markdown into Sanity, building content pipelines that ingest external content, converting rich text between formats, or programmatically creating Portable Text documents. Covers @portabletext/markdown (markdownToPortableText), @portabletext/block-tools (htmlToBlocks), custom deserializers, and the Portable Text specification for manual block construction.

Render and serialize Portable Text to React, Svelte, Vue, Astro, HTML, Markdown, and plain text. Use when implementing Portable Text rendering in any frontend framework, building custom serializers for non-standard block types, converting Portable Text to HTML strings server-side, converting Portable Text to Markdown, extracting plain text from Portable Text, or troubleshooting rendering issues with marks, blocks, lists, or custom types.

Sanity development best practices for schema design, GROQ queries, TypeGen, Visual Editing, images, Portable Text, Studio structure, localization, migrations, and framework integrations such as Next.js, Nuxt, Astro, Remix, SvelteKit, Angular, Hydrogen, and the App SDK. Use this skill whenever working with Sanity schemas, defineType or defineField, GROQ or defineQuery, content modeling, Presentation or preview setups, Sanity-powered frontend integrations, or when reviewing and fixing a Sanity codebase.

SEO and AEO best practices for metadata, Open Graph, sitemaps, robots.txt, hreflang, JSON-LD structured data, EEAT, and content optimized for search engines and AI answer surfaces. Use this skill when implementing page SEO, technical SEO, schema markup, international SEO, AI-overview readiness, or improving content for Google, ChatGPT, Perplexity, and similar assistants.