Evidence-based marketing decision framework: statistical thinking for AI agents operating ad accounts.

Rebalance campaign budgets across all configured platforms based on strategy and performance signals. Use when the user asks to optimize budgets, redistribute spend, scale efficient campaigns, or cap overspending ones. Reads STRATEGY.md goals, analyzes campaign efficiency, and proposes budget changes with rationale.

Scan competitor activity using auction insights and market signals. Use when the user asks about competitors, market dynamics, impression share changes, competitor moves, or competitive positioning.

Refresh ad copy and creative assets based on performance signals and brand voice. Use when the user asks to refresh creative, propose new ad copy, A/B test creatives, update RSA assets, or rotate underperformers.

Run a daily health check on all configured ad accounts (Google Ads, Meta Ads, Search Console, GA4). Use when the user asks for a daily review, health check, status update, anomaly detection, or 'how are my campaigns doing today'. Reads STRATEGY.md and STATE.json, runs platform-specific health diagnostics, checks goal progress, evaluates pending action_log observations, and reports findings as Healthy / Watch / Action-needed.

Review Goal progress against STRATEGY.md targets. Use when the user asks to evaluate goal achievement, review KPI progress, assess strategy performance, or check if targets are being met.

Google Ads: Manage campaigns, ad groups, ads, keywords, budgets, and performance analysis.

Meta Ads: Manage campaigns, ad sets, ads, insights, and audiences on Facebook/Instagram.

mureo: Shared patterns for authentication, security rules, and output formatting.

Strategy Context: Manage business strategy files (STRATEGY.md, STATE.json) for strategy-driven ad operations.

Operational workflow reference: strategy-driven marketing orchestration with mureo commands.

Sync STATE.json with current campaign data from all platforms. Use when the user asks to refresh state, sync campaigns, update STATE.json from live data, or pull latest campaign snapshots.